The Office of the President at Southern Arkansas University is responsible for promoting and protecting the University’s reputation by ensuring proper usage of its name and symbols. This page is designed to assist those who wish to learn more about the use of Southern Arkansas University marks or the licensing process. The Office of the President, in cooperation with Learfield Licensing Partners, administers the program. If your questions are not answered after reviewing this page, please contact Michael Westbrook, Assistant to the President and Associate Director of Athletics, at (870) 235-5090 or MichaelWestbrook@saumag.edu.
Learfield Licensing Partners
Over 550 universities, conferences, and bowl games have partnered with Learfield Licensing Partners to assist in the oversight of their licensing program. For specific questions regarding SAU’s trademark licensing program you can reach out to LLP at (317) 669-0808 or contact:
Brand Management Representative, LLP
Frequently Asked Questions
What is the purpose of SAU’s trademark licensing program?
The Southern Arkansas University trademark licensing program was established to protect and control all uses of the University’s intellectual identity. In conjunction with LLP, the University has established procedures that are designed to allow the University to maximize its exposure.
Who must be licensed?
Anyone or any business/organization wishing to use the University’s trademarks or verbiage on a product must have a license before offering the product/goods for sale. This also includes sale to University departments, campus organizations and student recognized organizations. Promotions and advertising are included as well.
Becoming a Licensee
The University and LLP strive to make obtaining a license to produce SAU products obtainable and user friendly, but take seriously the responsibility of protecting SAU’s trademarks and ensuring that the products bearing those marks are of the highest quality.
You can download an application for licensing here:
How do I know if a product is licensed?
All licensed products should feature the Collegiate Licensing Properties Association logo. This tag signifies that manufacturer of this product has gone through the correct process with LLP and holds a license with the University.
What companies are currently licensed with SAU?
For a list of current licensees, please visit: http://learfieldlicensing.com/vendor-list/The Office of the President at Southern Arkansas University is responsible for promoting and protecting the University’s reputation by ensuring proper usage of its name and symbols. This page is designed to assist those who wish to learn more about the use of Southern Arkansas University marks or the licensing process. The Office of the President, in cooperation with Strategic Marketing Affiliates, administers the program.
What qualifies as a trademark of Southern Arkansas University?
Any mark, logo, symbol, nickname, letter(s), word(s) or combination of these that can be associated with the University qualifies as a trademark. View the Official Style Guide [pdf] for a complete listing.
Why have a licensing program?
A trademark licensing program gives the University control over its logos and marks, thus, ensuring the quality and consistency of all of the University’s merchandise. It also enables the University to generate revenue from the sale of merchandise bearing its logos and marks. The revenue is used to support and enhance many programs campus wide. Outside of the University, the trademark licensing program creates a cooperative and positive working relationship with the manufacturers and retailers who work with the University.
Who needs a license?
Anyone wishing to use the marks, logos and symbols of the University must obtain a license.
Can an alumni or student group sell products using the University’s marks as a fundraiser?
Yes, provided a licensed vendor is used to produce the merchandise. The complete list is available by emailing Michael Westbrook, Assistant to the President for Special Projects, at firstname.lastname@example.org.
What about using the University’s name or logo on a website?
Every use of the University’s trademarks requires permission from the Office of the President. The internet has made it easy for alumni, fans and supporters to build web pages with the University’s name and logos, and the University appreciates this support. However, federal trademark laws require that the University control its name and marks; therefore, the University must be very selective in granting permission in these and all instances.
Can I alter a mark?
No. Altering a mark would hurt its integrity. This would dilute the strength and value of the mark. Southern Arkansas University logos should only appear in black, white or their official colors, unless written approval is requested from the Office of the President.