Southern Arkansas University, through its partnership with CLC, aims to positively promote the institution’s image and protect its trademark rights by ensuring proper usage of its name and symbols. This page is designed to assist those who wish to learn more about the use of Southern Arkansas University marks or the licensing process.
Frequently Asked Questions
What is the purpose of SAU’s trademark licensing program?
The Southern Arkansas University licensing program protects and controls the use of the University’s intellectual identity to ensure that the public can properly identify and associate the logos with officially licensed products that bear the institution’s marks. By partnering with CLC, the University maximizes its exposure.
What qualifies as a trademark of Southern Arkansas University?
Any mark, logo, symbol, nickname, letter(s), word(s) or combination of these that can be associated with the University qualifies as a trademark. View the Official Style Guide [pdf] for a complete listing.
Who must be licensed?
Any individual, business, or organization wishing to use the University’s trademarks, logos, or verbiage on a product must be licensed by CLC before producing collateral or offering a product for sale. This includes products produced for or sold internally to university departments, campus organizations, and student recognized organizations. Unique conditions may arise for which the SAU licensing office retains the right to approve the use of university marks for specialty items.
How does one become a licensee?
All applications must be submitted to SAU’s licensing partner, CLC. To learn more and apply to become a licensee, visit the CLC website. For all other inquiries about reproducing SAU trademarks or logos, email licensing@saumag.edu.
How do I know if a product is licensed?
SAU Style Guide 
All licensed products should feature the “Officially Licensed Collegiate Product” hologram label. This official label signifies that the product was produced by a licensed vendor and that a portion of the sale directly supports SAU.
Where can I find a list of current SAU licensees?
AU routinely approves new licensees. To obtain a current list of SAU licensees, email licensing@saumag.edu. SAU faculty and staff can locate a current list of licensees in the Faculty/Staff Virtual Center.
Can an alumni or student group sell products using the University’s marks as a fundraiser?
Yes. Licensed vendors can produce merchandise for use as fundraisers. Email licensing@saumag.edu to obtain a current list of licensees.
What about using the University’s name or logo on a website?
Use of the University’s name and marks on websites or on flyers or advertisements requires permission from the institution. The University has made it easy for fans to download some specific logos. To view the downloadable images and find out more, visit the Communications and Marketing logo page.
Can an institutional mark be altered?
Institutional marks cannot be altered. Southern Arkansas University logos should only appear in black, white or their official colors, unless written approval is requested and granted. Please email licensing@saumag.edu for additional information.
