The Bachelor of Business Administration degree in marketing requires a total of 120 hours. A few of the courses in this program include the following:
- Consumer Behavior
- Selling and Sales Management
- Integrated Marketing Communications
- Supply Chain Management
- Marketing Research
Major in Business Administration: Marketing (BBA) – 120 hours
University General Education 35 hours
Business Core Curriculum 54 hours
Marketing Emphasis Curriculum 24 hours
Electives 5 hours
University Requirement, GSTD 1002 2 hours
Note: Business majors may not take FIN 2003 Personal Finance or ECON 2103 Principles of Microeconomics as part of their general education requirements.
Marketing Curriculum – 24 hours
MKTG 3063 Consumer Behavior
MKTG 3103 Selling and Sales Management
MKTG 4023 Marketing Research
MKTG 4053 Integrated Marketing Communications
MKTG 4103 Marketing Management
9 hours selected from the following:
ART 2133 Graphic Software Applications
ECON 4023 Free Enterprise Studies and Projects
IS 3003 Website Development for Business and Commerce
IS 3013 Enterprise Information Systems Using SAP
MGMT 4023 Entrepreneurship
MKTG 3983 Business Internship in Marketing
MKTG 4043 Retailing
MKTG 4073 Supply Chain Management
MKTG 4301-3 Special Topics in Marketing
Minor in Marketing – 15 hours
15 hours selected from the following:
Any upper-level marketing courses*
IS 3003 Website Development for Business and Commerce
(*MKTG 3033 is a prerequisite to the 15-hour curriculum)
Management, Marketing, and Management Information Systems / Rankin College of Business
|Categories:||Major, Minor, Undergraduate|
Marketing is one of the fastest growing fields in business. Businesses of various sizes employ marketing specialists to handle advertising and public relations. Advertising, public relations, sales, marketing research, retailing, and product development are all areas of marketing. Marketing managers work with business executives, sales directors, art directors, and financial managers to promote interest in a business and its products.
SAU’s Marketing Media track gives students a broad knowledge of marketing but also gives them the opportunity to develop skills in areas like graphic design, website development, and social media. These skills would be especially useful to students who are interested in working at advertising agencies as well as those interested in handling all of the marketing responsibilities at smaller firms.
In the first two years, students take a broad range of classes both in the Rankin College of Business and across campus. Upper-level courses focus on developing expertise in the marketing field.
- Students in the Marketing Media track take Integrated Marketing Communications, Graphic Software Applications, Website Development for Business and Commerce, and Social Media for Business as well as the Consumer Behavior, Marketing Research, and Marketing Management courses required of all Marketing majors.
- Elective options include Free Enterprise Studies and Projects, art, information systems, mass communication, marketing, and mass media courses.
- Students are encouraged to obtain internships related to their career plans.
- Students are assigned to advisors who are members of the RCB marketing faculty to help with class scheduling, professional mentoring, and career placement.
The Rankin College of Business has a strong record of job placement for graduates in all fields. Marketing majors in any of the marketing tracks can choose from a number of careers, including advertising, public relations, marketing management, sales, and marketing research. The media track gives marketing majors the option of developing foundational skills in graphic design and website development.
- Mia Hyman (BBA 2017, MBA 2017) Independent Consultant, Traci-Lynn Jewelry
- Macy Frazier (BBA 2015) Public Relations and Development Manager at PrideRock Wildlife Refuge
- Vincent Oliver (BBA 2013, MBA 2014) IT & Communications, Fountain Park Healthcare;
- Kristina Treadway (BBA 2008) Strategic Consultant, CRM Business Enablement Strategy
- Sharon Bishop (BBA 2007) Account Manager at Curtis H. Stout, Inc, Nashville
- Rebecca Grafton Ray (BBA 1995) Business Owner: Khaki’s: A Men’s Store, Sara’s
- Fernando Barbosa (BBA 1992) Senior Vice President of Distribution and Production, Latin America, Walt Disney Company
- Beth Weldon (BBA 1983) Vice President of Marketing, First Financial Bank, Eldorado
- Client-Based Classroom Projects: In Integrated Marketing Communication and Marketing Research courses, students work with actual businesses to develop advertising and communication campaigns, perform marketing research, and develop marketing plans.
- Student organizations like Phi Beta Lambda, ENACTUS, Emerging Entrepreneurs, the Finance and Economics Society, and the Business Student Investment Advisory Council provide opportunities for fun, leadership, and networking
- Guest lectures and workshops conducted by business professionals and recognized speakers
- Student travel both within and outside the region and the US: Recent trips included tours of financial institutions in New York and Chicago, advertising agencies in Dallas and Chicago, and Arkansas businesses like Walmart, Tyson, and J.B. Hunt and international destinations such as Costa Rica.
- The Arkansas Small Business Development and Technology Center is located on the first floor of the business building. The center offers seminars and other resources that are free to students and houses the Entrepreneurship Center.
The Rankin College of Business is AACSB certified. All upper-level professors are required to hold doctorates from AACSB certified universities or to have significant professional experience in the areas in which they teach.
- SAU’s marketing instructors bring professional experience as well as academic training to the classroom.
- Instructors have work experience in retail, sales, advertising and promotion.
- Graduates from the College of Business can communicate effectively.
- Our graduates are prepared to be socially responsible citizens.
- Our graduates can think critically, solve problems, and make informed decisions.
- Our graduates can use technology effectively in their fields.
- Our graduates have content knowledge in their chosen fields and the necessary skills to be successful.
market research, campaign, advertisements, social media, media, public relations, selling, business, brand, manager, product, advertising, online, retail,