As a recent college graduate stepping into my first year of the professional world, one of the biggest realizations I’ve had is how much social media actually matters. In college, posting felt casual and personal, pictures with friends, funny tweets, or random opinions shared without much thought. But after graduating and starting to apply for jobs, I quickly learned that social media is no longer just “for fun.” It has quietly become part of my professional identity.
At first, I didn’t really believe people when they said employers check social media. I assumed hiring managers were too busy or only focused on résumés and interviews. But after speaking with mentors and attending career workshops, it became clear that many employers do look. From their perspective, it almost makes sense; they want to know who they are bringing into their organization. A social media profile can reveal communication style, interests, and even how someone handles conflict or criticism. Ignoring that information could mean overlooking important insight into a candidate’s character.
The truth is that employers are likely going to look at whatever is publicly available. Even if profiles are private, tagged photos, comments, or older posts can still be found. This realization made me start asking myself an important question: What would an employer take away from looking at my social media? That question alone changed how I approached posting. It didn’t mean I had to erase my personality or stop sharing parts of my life, it just meant being more intentional. There’s a difference between being authentic and being careless.
I’ve also noticed that social media can actually work in a graduate’s favor when used correctly. Platforms like LinkedIn allow new professionals to showcase internships, volunteer work, certifications, and projects that don’t always fit neatly onto a resume. Even creative platforms like Instagram or TikTok can highlight skills such as graphic design, public speaking, or marketing. For someone just entering the workforce with limited job experience, these spaces can become digital portfolios that demonstrate initiative and passion.
On the other hand, I’ve become more aware of how easily social media can harm both an individual and a company’s reputation. Complaining publicly about previous jobs, posting offensive content, or engaging in heated online arguments can raise red flags for employers. Companies want employees who understand that their online behavior can reflect on the organization. As a first-year graduate trying to build credibility, I’ve learned that professionalism doesn’t stop once you log off your work computer.
Overall, social media is powerful. It can either strengthen or weaken a new graduate’s chances of being hired. Entering the workforce has taught me that my online presence is an extension of my resume and my personal brand. Employers are not necessarily expecting perfection, but they are paying attention. Being mindful, respectful, and intentional online doesn’t take away individuality; it simply ensures that what’s being presented aligns with the professional future I’m trying to build.
Maliah Spencer
Maliah is a graduate of Southern Arkansas University and is continuing her education to obtain her MBA. She is highly involved with the campus community, serving as both an Assistant Resident Director and a Career Services Graduate Assistant.
