Nexstar Media Group Inc. is the largest TV station operator in the country. With a reach of 171 television stations in 100 markets, it addresses nearly 38.7% of US television households and has a diversified, growing digital media operation. As a Nexstar digital sales team member, the Integrated Digital Specialist (IDS) is responsible for generating and growing the company’s digital marketing service revenue. The IDS will be the market’s subject matter expert on digital services and will work to achieve budgeted revenue goals in the digital marketing services area. The Integrated Digital Specialist will achieve this by professionally and effectively selling the HYFN Local suite of digital marketing services/products (including targeted video, digital audience and reach extensions, SEO/SEM, and sponsorships) to advance client objectives.
Responsibilities:
- Digital marketing subject matter expert in your market
- Develop and execute go-to-market sales strategies and tactics that result in exceeding company revenue targets
- Maintain and grow meaningful client relationships independently and alongside the sales team
- Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
- Consistently communicate with clients and internal team members
- Audit to ensure campaigns have correct creative and deliver campaign goals
- Responsible for making “four-legged calls” with Account Executives
- Expert solution mapping of client needs to digital marketing solutions
- Analyze campaigns and recommend optimization for performance
- Other duties as assigned
Qualifications:
- BA or BS in Business, Marketing, Advertising or Communications preferred
- 2+ years of digital marketing or media sales preferred
- Significant knowledge of the local digital marketing services product offering and its effective use for clients.
- Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
- Effective communication and client presentation skills
- Excellent follow-up, strong organizational skills, and attention to detail
- Up to date on the latest trends in the digital marketing service industry
- Resourceful, self-motivated, and a skillful multi-tasker
- Proficiency in Excel, PowerPoint, and Google Analytics and the ability to become proficient in-house sales systems
- Graphic design experience preferred
How to Apply:
Interested applicants can apply online and learn more information here.
