The Business Consultant is responsible for providing small business and marketing consulting and implementing training and events to owners or potential owners of small businesses in order to achieve the performance measures and economic impact goals of the ASBTDC. This is a full-time, grant-funded position.
Duties: Provide consulting services to Arkansas entrepreneurs with an emphasis on marketing related help; provide assistance to include development of marketing strategies and marketing plans; assessment of current online and offline marketing activities; conduct and utilize market research to make recommendations; provide business plan guidance and may provide loan proposal development assistance to new and existing small businesses; develop, coordinate, market, and implement program events in the ASBTDC assigned geographic territory or for an assigned project including securing speakers and working with them to develop their presentations; coordinate logistics; handle all reporting associated with program events; secure co-sponsorships by working with community organizations such as chambers, community colleges, and other appropriate private and public organizations; instruct small business training events and assist with development of curriculum; in collaboration with the Center Director and the Lead Center Communications Coordinator, develop and implement marketing for program events including creating event print and electronic marketing collateral, writing news releases and radio/newspaper advertising; create social media posts; conduct outreach within the business community and work with small business lenders to generate consulting referrals for impact projects; maintain and document events and client records and related work activities in a manner consistent with program guidelines; may work with graduate assistants in delivery of services and students and faculty to facilitate student experiential learning; assist in implementation of the ASBTDC marketing plan; earn 32 hours of professional development annually according to professional development policies of the organization; adhere to university and ASBTDC conflict of interest standards; maintain confidentiality; perform other duties as assigned in order to accomplish the goals and mission of the organization
Qualifications: Bachelor’s degree with significant course work in business and marketing required; direct experience with business marketing and coordinating events required; must have experience using Canva; Experience conducting and utilizing market research preferred; knowledge of marketing (online and offline), business planning, and financial management; experience in utilizing a variety of social media platforms for marketing purposes as well as knowledge of SEO and translating marketing activities to online sales; ability to assess and identify potential target markets and to develop customer segment appropriate marketing tactics which fit the overall business strategy and mission; ability to conduct and utilize market research; ability to coordinate and implement training and events; ability to deliver training in a classroom setting; must have excellent writing, public speaking and interpersonal skills; proficiency in Microsoft Office Suite; must have own transportation and the ability to meet the requirements to operate a vehicle on official state business; ability to conduct evening and weekend work; ability to travel overnight and out-of-state as required.
To apply, send letter of application, resume, and the names and telephone numbers of three (3) references to hr@saumag.edu or to the Office of Human Resources, Southern Arkansas University, 100 E. University, MSC 9288, Magnolia, AR 71753. Non-listed references may be contacted. AA/EOE.
