| Department: | |
| Hours Required: | 120 |
| Categories: | Major, Undergraduate |
| Delivery: | On-Campus |
Based on the current trends in the job market of communication and marketing, this program brings together a cross-disciplinary focus of Communication Design, Marketing, and Digital Media. The skills and knowledge from these related fields will produce graduates conversant in the language and concepts of business and equipped with the skills necessary to design in a variety of communications platforms, including today’s online interactive world.
Learning Goals
- Students will be able to communicate orally, visually and in written form to support a visual art or design decision.
- Students will understand art in terms of its civic and ethical impact.
- Students critically analyze visual design problems, synthesize information and create pieces with corresponding written or oral language to support their outcomes.
- Students employ traditional art techniques and technological knowledge necessary to work in the art and design community.
- Students use the tools and technology related to their specific concentration, and will acquire an informed voice as it pertains to art history.
Emphasis in Interactive Media and Marketing (BFA)
120 Hours
University Requirement – 2 hours
GSTD 1002 Freshman Seminar
General Education – 35 hours
THEA 2003, MUS 2013, or HUM 2003 must be taken to fulfill the humanities requirement. FIN 2003 must be taken to fulfill the social science requirement.
Core Curriculum – 44 hours
ART 1013 Drawing I
ART 1043 Two-Dimensional Design
ART 2003 Introduction to Communication Design
ART/MCOM 2123 Graphic Software Applications
ART/MCOM 2133 Basic Digital Photography
ART 2143 Art History I
ART 2163 Introduction to Typography
ART 3333 Advanced Communications Design
ART 3353 Multimedia and Web Design I
ART 4132 Senior Capstone Review
Select 3 hours from the following:
ART 1033 Concept Art
ART 1113 Drawing II
Select 3 hours from the following:
ART 2043 Layout and Production
ART 3053 Animation I
Select 3 hours from the following:
ART 3123 Art History II
ART 4033 History of Modern Art
Select 6 hours from the following:
ART 3083 Advanced Typography
ART 3223 Illustration
ART/MCOM 3363 Advanced Digital Photography
ART 4053 Package Design
ART 4353 Multimedia and Web Design II
Mass Communication Courses – 15 hours
DC 2333 Fundamentals of Digital Cinema
MCOM 1003 Introduction to Mass Communication
MM 2003 Reporting and Writing for the Mass Media
Select 6 upper level hours from DC, MCOM, or MM.
Marketing Courses – 18 hours
MKTG 3033 Principles of Marketing
MKTG 3413 Social Media for Business
MKTG 4053 Integrated Marketing Communications
Select 9 hours from the following:
MGMT 4023 Entrepreneurship
MKTG 3063 Consumer Behavior
MKTG 3103 Selling and Sales Management
MKTG 4043 Retailing
Other requirements – 6 hours
SPCH 1113 Introduction to Public Speaking
3 hours of foreign language
