| Department: | Management, Marketing and MIS / Rankin College of Business |
| Hours Required: | 120 |
| Categories: | Major, Minor, Undergraduate |
| Delivery: | On-Campus |
The Entrepreneurship degree provides students with the foundational knowledge they need to create, market, and fund new businesses and products. It covers the basic business concepts while also focusing on ways to foster innovation and creativity. Students complete the program with the ability to prepare a business plan.
Topics Covered
While the entrepreneurship degree is designed to help students start their own business, it is broad and flexible enough to help students succeed in finding a job in the corporate environment. Students cover concepts from management, marketing, and finance and may use electives to add competencies in information technology useful for launching e-businesses.
Entrepreneurship Careers
- Students often choose this degree if they have a business in mind or know they want to be self-employed.
- Many large companies have internal product development centers in which new markets are explored and new products developed. Even though financing is not as much of a problem in these large firms, other elements of the entrepreneurship process are much the same.
- Some occupations have high self-employment and will be supported by an entrepreneurship degree. Agricultural managers, cosmetologists, doctors, lawyers, photographers, real estate agents, and restaurant owners are some of the occupations that can benefit from an entrepreneurial degree.
https://www.bls.gov/careeroutlook/2014/article/self-employment-what-to-know-to-be-your-own-boss.htm
Student Engagement
Developing a business plan is a major part of the entrepreneurship program. With this plan students can compete at the Arkansas Governor’s Cup in Little Rock for cash prizes.
The Emerging Entrepreneur club at SAU provides a supportive environment to work with other interested and engaged students on ideas or business plans. Additionally, the club works with the Arkansas Small Business and Technology Development Center on program topics for business startups. The club has speakers and provides a way to interact with experienced entrepreneurs. An affiliation with the national Collegiate Entrepreneurs Organization, provides students access to additional opportunities and resources.
Faculty Expertise
- Tim Wise owns and manages a small writing, design, and publishing studio. He has worked with students who competed successfully in the Arkansas Governor’s Cup competition and was involved in the initial development of the competition.
- Megan Whitehead served as director of the Arkansas Small Business and Technology Development Center consulting with small business owners and entrepreneurs in Southern Arkansas.
Learning Goals
- Graduates from the College of Business can communicate effectively.
- Our graduates are prepared to be socially responsible citizens.
- Our graduates can think critically, solve problems, and make informed decisions.
- Our graduates can use technology effectively in their fields.
- Our graduates have content knowledge in their chosen fields and the necessary skills to be successful.
Major in Entrepreneurship (BBA)
120 hours
University General Education – 35 hours
Business Core Curriculum – 54 hours
Entrepreneurship Curriculum – 24 hours
Electives – 5 hours
University Requirements, GSTD 1002 – 2 hours
Note: Business majors may not take FIN 2003 or ECON 2103 Principles of Microeconomics as part of their general education requirements.
Entrepreneurship Curriculum – 24 hours
FIN 3033 Entrepreneurial Finance
IS 3003 Website Development for Business and Commerce
MGMT 4023 Entrepreneurship
MKTG 4053 Integrated Marketing Communications
Select 3 hours from the following:
MGMT 4203 Guided Senior Experience for Entrepreneurs
ACCT, FIN, IS, MGMT, MKTG, or SCM 3983 Business Internship
Select 9 hours from the following:
ART 2123 Graphic Software Applications*
ART 3353 Multimedia and Web Design I*
IS 2103 Object Oriented Programming*
IS/MKTG 3413 Social Media for Business
MGMT 4053 Human Resources Management
MGMT 4073 Supply Chain Management
MKTG 4023 Marketing Research
MKTG 4043 Retailing
*Web-based entrepreneurs should consider taking
Minor Requirements:
Minor in Entrepreneurship – 21 hours
This minor is not available for business majors.
ACCT 2003 Principles of Accounting I
FIN 3033 Entrepreneurial Finance
IS 3003 Website Development for Business and Commerce
MGMT 4023 Entrepreneurship
MKTG 3033 Principles of Marketing
6 hours selected from the following:
IS/MKTG 3413 Social Media for Business
MGMT 3023 Organizational Theory and Behavior
MGMT 4053 Human Resources Management
MGMT 4073 Supply Chain Management
MKTG 3063 Consumer Behavior
MKTG 4043 Retailing
MKTG 4053 Integrated Marketing Communications
