MAGNOLIA —Dr. William Danko, co-author of the best-selling book The Millionaire Next Door, will be the guest speaker at the annual Murphy Lecture at Southern Arkansas University. The lecture will begin at 10:30 a.m. on Thursday, May 1 at Harton Theatre.
An associate professor of marketing in the School of Business at the University of Albany in New York, Danko has seen his book sell more than 2.5 million copies and be ranked as a bestseller by The New York Times for more than three years.
“We are pleased to have Dr. William Danko serve as our guest speaker for this year’s Murphy Lecture,” said Dr. Lisa Toms, dean of the College of Business at SAU. “Dr. Danko’s work is known worldwide and his research and lecture should prove interesting and enlightening.”
Based on years of research, The Millionaire Next Door demonstrated that millionaires don’t normally live extravagant lifestyles as many might believe. Instead, most reject big-spending lifefsytles and live well below their means. Danko found that most wealthy individuals built their fortune through hard work, diligent savings, and living below their means.
Danko’s research publications have appeared in the Journal of Consumer Research, Journal of Business Research, Journal of Advertising Research, and other leading journals.
Danko has received two “outstanding teaching” awards and was inducted into Signum Laudis honor society “in recognition of dedicated service to education and academic excellence.
He served as the founding director of Executive Development Programs and as the MBA Program Director at Albany State University. He currently serves as chair of the marketing department. Danko also serves as a director of the New York Business Development Corporation’s affiliate, Statewide Zone Capital Corporation.
The Murphy Lecture, established in 1980 by Mr. Charles H. Murphy, Jr., is an annual lecture program sponsored by Murphy Oil Corporation and SAU’s College of Business. Past Murphy lecturers have included noted economists, financial analysts, business commentators, and authors.
The Murphy Lecture is free and open to the public. For more information, call 870-235-4300.
