{"id":2445,"date":"2013-01-30T16:09:01","date_gmt":"2013-01-30T22:09:01","guid":{"rendered":"https:\/\/web.saumag.edu\/news\/?p=2445"},"modified":"2013-01-31T09:01:36","modified_gmt":"2013-01-31T15:01:36","slug":"mulerider-style-wins-best-in-show","status":"publish","type":"post","link":"https:\/\/web.saumag.edu\/news\/2013\/mulerider-style-wins-best-in-show\/","title":{"rendered":"&#8220;Mulerider Style&#8221; wins &#8220;Best in Show&#8221;"},"content":{"rendered":"<p>Southern Arkansas University\u2019s 2012 feature promotional video, \u201cMulerider Style,\u201d was awarded \u201cBest in Show\u201d honors in the 10<sup>th<\/sup> Annual Service Industry Advertising Awards.<\/p>\n<p>The video, directed and produced by SAU\u2019s Department of Communications Director Aaron Street and videographer Michael Kornegay, a senior digital media production major from Hot Springs, features SAU students, athletes, faculty and staff and parodies Korean rapper PSY\u2019s mega-hit \u201cGangnum Style.\u201d<\/p>\n<p>The 6-minute video project features international student Terence Lee, of Malaysia, and SAU\u2019s mule mascot Molly B and Mulerider Megan Maye, of Hatfield. It was completed in two weeks and reached over 41,500 YouTube views within weeks of its public unveiling in November 2012. It can be viewed on <a href=\"http:\/\/www.youtube.com\/watch?v=yGXYv1E7ugU\">YouTube<\/a> or at <a href=\"http:\/\/www.saumag.edu\/riderstyle\">www.saumag.edu\/riderstyle<\/a>.<\/p>\n<p>The national advertising and marketing competition pitted SAU\u2019s Communications Department against 1,000 institutions like Purdue University, YMCA of Metropolitan Washington D.C., New York Institute of Technology and Las Vegas Marriott resorts, as well as 400 advertising agencies around the nation.<\/p>\n<p>SIAA is the only advertising awards specifically recognizing achievements within the service industry, of which higher education is an integral part. The awards were started in 2003 to recognize the significant contributions to marketing and advertising made by entities within the service industry. A national panel of judges reviewed every entry for execution, creativity, quality, consumer appeal and overall break through advertising content. \u201cThe Best of Show\u201d awards were given in nine categories to projects that exhibited outstanding creative execution from among the more than 2,000 entries.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Southern Arkansas University\u2019s 2012 feature promotional video, \u201cMulerider Style,\u201d was awarded \u201cBest in Show\u201d honors in the 10th Annual Service Industry Advertising Awards. The video, directed and produced by SAU\u2019s Department of Communications Director Aaron Street and videographer Michael Kornegay, a senior digital media production major from Hot Springs, features SAU students, athletes, faculty and&#8230; <a class=\"more-link\" href=\"https:\/\/web.saumag.edu\/news\/2013\/mulerider-style-wins-best-in-show\/\"> Read More<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","footnotes":"","_links_to":"","_links_to_target":""},"categories":[272],"tags":[],"class_list":{"0":"post-2445","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-archives","7":"entry"},"acf":[],"_links":{"self":[{"href":"https:\/\/web.saumag.edu\/news\/wp-json\/wp\/v2\/posts\/2445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web.saumag.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web.saumag.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web.saumag.edu\/news\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/web.saumag.edu\/news\/wp-json\/wp\/v2\/comments?post=2445"}],"version-history":[{"count":0,"href":"https:\/\/web.saumag.edu\/news\/wp-json\/wp\/v2\/posts\/2445\/revisions"}],"wp:attachment":[{"href":"https:\/\/web.saumag.edu\/news\/wp-json\/wp\/v2\/media?parent=2445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web.saumag.edu\/news\/wp-json\/wp\/v2\/categories?post=2445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web.saumag.edu\/news\/wp-json\/wp\/v2\/tags?post=2445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}