{"id":1075,"date":"2009-10-29T13:36:09","date_gmt":"2009-10-29T18:36:09","guid":{"rendered":"http:\/\/news.southernarkansasuniversity.info\/?p=1075"},"modified":"2009-10-29T13:36:09","modified_gmt":"2009-10-29T18:36:09","slug":"southern-arkansas-president-shares-importance-of-marketing-during-professional-development-month","status":"publish","type":"post","link":"https:\/\/web.saumag.edu\/news\/2009\/southern-arkansas-president-shares-importance-of-marketing-during-professional-development-month\/","title":{"rendered":"Southern Arkansas President Shares Importance of Marketing During Professional Development Month"},"content":{"rendered":"

Students had the opportunity to hear Southern Arkansas University President Dr. David Rankin speak on the components of \u00a0\u201cMarketing Southern Arkansas University,\u201d on Thursday, Oct. 22. Rankin\u2019s speech was a part of Professional Development Month, a series of seminars and other activities designed to aid students in developing qualities necessary to be successful in the professional world.\u00a0\u00a0<\/span><\/span><\/span><\/p>\n

<\/span><\/span>\u00a0<\/span>Rankin told the students that marketing was not his background but he enjoys it nonetheless.<\/span><\/span><\/p>\n

\u201cIt has been eight years since I have been in the classroom teaching. Of course I was never a marketing man, I was a finance man; I do, however, find marketing to be very interesting and entertaining,\u201d Rankin said.<\/span><\/span><\/p>\n

One of Rankin\u2019s primary points to the students to take away from his presentation is that unique factors about organizations make great marketing campaigns. This is something Southern Arkansas University does with its unique mascot, the Mulerider.<\/span><\/span><\/p>\n

\u201cYou want to stand out\u2014really pursue things that are different about you or your organization.\u00a0 <\/span>Our Mulerider makes us unique.\u00a0 <\/span>It is a part of our history and culture,\u201d Rankin said.<\/span><\/span><\/p>\n

\u00a0<\/span>He went on to explain the two types of marketing:\u00a0 <\/span>direct marketing and brand marketing.\u00a0 <\/span>Direct marketing, for example, is used by the SAU Office of Admissions and focuses on \u201cclosing the deal.\u201d\u00a0 <\/span>Brand marketing, on the other hand, focuses on making an image.\u00a0 <\/span>This is what the Office of the President and the Office of Communications focuses on\u2014promoting the University as a whole.<\/span><\/span><\/p>\n

\u00a0<\/span>Rankin also elaborated on the significance of trademarks.\u00a0 <\/span><\/span><\/span><\/p>\n

<\/span><\/span>\u201cIf you have trademarked something, then you have the right to control the use of it.\u00a0 <\/span>For this purpose, SAU has trademarked the Mulerider and the Lady Mulerider,\u201d said Rankin.<\/span><\/span><\/p>\n

\u00a0<\/span>Rankin\u2019s final point stressed the importance of advertising.\u00a0 <\/span>SAU utilizes radio and print advertising, as well as billboards and television commercials, many developed by staff members of the Department of Communications.<\/span><\/span><\/p>\n

\u00a0<\/span>\u201cWhen it comes to advertising, you must make your money work to go far\u2014do not waste it.\u00a0 <\/span>In order to do this, you must think about who you are trying to reach, and then decide how to go about informing them, Rankin said. \u201cMost of our print advertising, as well as our television commercials are produced in-house.\u00a0 <\/span>This allows us to tailor things to our needs, and in effect get more \u2018bang for our buck\u2019,\u201d said Rankin. <\/span><\/span><\/p>\n

Rankin concluded his speech by reminding students that since it was created in 1909 by Act 100, the University has made a tremendous difference in the community, and continues to do so.\u00a0 <\/span>He encouraged students to utilize their skills in marketing as they continue toward their chosen career path and to also never forget to continue to promote SAU in a good light.<\/span><\/span><\/p>\n

\u201cIt is our responsibility to promote SAU because we are all Muleriders,\u201d he said. <\/span><\/span><\/p>\n

\u00a0<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Students had the opportunity to hear Southern Arkansas University President Dr. David Rankin speak on the components of \u00a0\u201cMarketing Southern Arkansas University,\u201d on Thursday, Oct. 22. Rankin\u2019s speech was a part of Professional Development Month, a series of seminars and other activities designed to aid students in developing qualities necessary to be successful in the… Read More<\/a><\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[140],"tags":[],"class_list":{"0":"post-1075","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-college-of-business","7":"entry"},"acf":[],"_links":{"self":[{"href":"https:\/\/web.saumag.edu\/news\/wp-json\/wp\/v2\/posts\/1075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web.saumag.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web.saumag.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web.saumag.edu\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/web.saumag.edu\/news\/wp-json\/wp\/v2\/comments?post=1075"}],"version-history":[{"count":0,"href":"https:\/\/web.saumag.edu\/news\/wp-json\/wp\/v2\/posts\/1075\/revisions"}],"wp:attachment":[{"href":"https:\/\/web.saumag.edu\/news\/wp-json\/wp\/v2\/media?parent=1075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web.saumag.edu\/news\/wp-json\/wp\/v2\/categories?post=1075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web.saumag.edu\/news\/wp-json\/wp\/v2\/tags?post=1075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}