MKTG 6023. Strategic Marketing. Prerequisite: MKTG 3033 Principles of Marketing. The study of elements that affect managerial decisions in marketing. Emphasis is placed on analysis, planning, implementation, and control of marketing programs in a competitive environment utilizing the case method and/or computer simulations. Fall, Spring semesters.
MKTG 6063. Special Topics in Marketing. Prerequisites: Admission to the MBA program and MKTG 3003. A course introducing graduate students to timely marketing topics that can enhance their jobs or professional development. The course includes readings, cases and research into current issues in marketing. As needed.