Marketing Careers<\/h2>\n
The Rankin College of Business has a strong record of job placement for graduates in all fields. Marketing majors in any of the marketing tracks can choose from\u00a0a number of careers, including advertising, public relations, marketing management, sales, and marketing research. The media track gives marketing majors the option of developing foundational skills in graphic design and website development.<\/p>\n
Alumni Profiles<\/h2>\n\n- Mia Hyman (BBA 2017, MBA 2017) Hospitality, Marketing and Sales Operations, The Burgandy Hotel<\/li>\n
- Macy Frazier (BBA 2015) Public Relations and Development Manager at PrideRock Wildlife Refuge<\/li>\n
- Vincent Oliver (BBA 2013, MBA 2014) IT & Communications, Fountain Park Healthcare;<\/li>\n
- Kristina Treadway (BBA 2008) Strategic Consultant, CRM Business Enablement Strategy<\/li>\n
- Sharon Bishop (BBA 2007) Account Manager at Curtis H. Stout, Inc, Nashville<\/li>\n
- Rebecca Grafton Ray (BBA 1995) Business Owner: Khaki\u2019s: A Men\u2019s Store, Sara\u2019s<\/li>\n
- Fernando Barbosa (BBA 1992) Senior Vice President of Distribution and Production, Latin America, Walt Disney Company<\/li>\n
- Beth Weldon (BBA 1983) Vice President of Marketing, First Financial Bank, Eldorado<\/li>\n<\/ul>\n
Student Engagement<\/h2>\n\n- Client-Based Classroom Projects: In Integrated Marketing Communication and Marketing Research courses, students work with actual businesses to develop advertising and communication campaigns, perform marketing research, and develop marketing plans.<\/li>\n
- Student organizations like Phi Beta Lambda<\/a>, ENACTUS<\/a>, Emerging Entrepreneurs, the Finance and Economics Society, and the Business Student Investment Advisory Council provide opportunities for fun, leadership, and networking<\/li>\n
- Guest lectures and workshops conducted by business professionals and recognized speakers<\/li>\n
- Student travel both within and outside the region and the US: Recent trips included tours of financial institutions in New York and Chicago, advertising agencies in Dallas and Chicago, and Arkansas businesses like Walmart, Tyson, and J.B. Hunt and international destinations such as Costa Rica.<\/li>\n
- The Arkansas Small Business Development and Technology Center<\/a> is located on the first floor of the business building. The center offers seminars and other resources that are free to students and houses the Entrepreneurship Center.<\/li>\n<\/ul>\n
Faculty Expertise<\/h2>\n
The Rankin College of Business is AACSB certified. All upper-level professors are required to hold doctorates from AACSB-certified universities or to have significant professional experience in the areas in which they teach.<\/p>\n
\n- SAU\u2019s marketing instructors bring professional experience as well as academic training to the classroom.<\/li>\n
- Instructors have work experience in retail, sales, advertising and promotion.<\/li>\n<\/ul>\n\n
Learning Goals<\/h3>\n\n- Graduates from the College of Business can communicate effectively.<\/li>\n
- Our graduates are prepared to be socially responsible citizens.<\/li>\n
- Our graduates can think critically, solve problems, and make informed decisions.<\/li>\n
- Our graduates can use technology effectively in their fields.<\/li>\n
- Our graduates have content knowledge in their chosen fields and the necessary skills to be successful.<\/li>\n<\/ol>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Marketing is one of the fastest-growing fields in business.\u00a0 Businesses of various sizes employ marketing specialists to handle advertising and public relations. Advertising, public relations, sales, marketing research, retailing, and product development are all areas of marketing. Marketing managers work with business executives, sales directors, art directors, and financial managers to promote interest in a… Read More<\/a><\/p>\n","protected":false},"featured_media":16341,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_genesis_title":"","_genesis_description":"","_genesis_noindex":"","_genesis_nofollow":"","_genesis_noarchive":"","_genesis_canonical_uri":"","_open_graph_title":"","_open_graph_description":"","_twitter_title":"","_twitter_description":"","_social_image_url":"","_social_image_id":"","redirect":"","_links_to":"","_links_to_target":""},"college_department":[71766,18309],"delivery":[255],"types":[28854,28853,28850],"class_list":{"0":"post-9878","1":"program","2":"type-program","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"college_department-college-of-business","8":"college_department-management-marketing-and-management-information-systems","9":"delivery-on-campus","10":"types-major","11":"types-minor","12":"types-undergraduate","13":"entry"},"acf":{"department_college":"Management, Marketing, and Management Information Systems\u00a0\/ Rankin College of Business","Number_of_Hours":"120","Catalog Entry":"University Requirement (2 hours)<\/h4>\r\nGSTD 1002 - Freshman Seminar\r\nGeneral Education (35 hours)<\/h4>\r\nNote<\/strong>: ECON 2103 - Principles of Microeconomics is required.\r\nBusiness Core (54 hours)<\/h4>\r\nACCT 2113 - Survey of Accounting\r\nACCT 2003 - Principles of Accounting\r\nFIN 2003 - Personal Finance\r\nECON 2203 - Principles of Macroeconomics\r\nGBUS 2003 - Legal Environment of Business\r\nGBUS 2013 - Statistics and Analytics I\r\nIS 2053 - Business Information Systems\r\nMGMT 2003 - Business Communications\r\nAdmission to the College of Business is required to enroll in the following courses:<\/strong>\r\n\r\nFIN 3003 - Financial Management\r\nGBUS 3183 - Statistics and Analytics II\r\nIS 3023 - Introduction to Data Visualization\r\nIS 3053 - Managing Information Systems\r\nMGMT 3023 - Organizational Theory and Behavior\r\nMGMT 3073 - Professional Communication Strategies\r\nMGMT 4063 - Operations and Supply Chain Management\r\nMGMT 4093 - Management Strategy and Policy\r\nMKTG 3033 - Principles of Marketing\r\nSelect 3 hours from the following:<\/h4>\r\nMGMT 4043 - International Business\r\nMGMT 4313 - International Studies and Field Experience\r\nMGMT 4101 - International Studies and Field Experience and MGMT 4102 - International Studies and Field Experience\r\nMarketing Core (9 hours)<\/h4>\r\nMKTG 3063 - Consumer Behavior\r\nMKTG 4023 - Marketing Research\r\nMKTG 4103 - Marketing Management\r\nMarketing Electives (15 hours)<\/h4>\r\nSelect 15 hours from the following:<\/h4>\r\nNote<\/strong>: Up to 6 hours of non-Marketing courses may be counted towards Marketing electives\r\n\r\nFIN 3013 - Enterprise Risk Management\r\nFIN 3083 - Fundamentals of Real Estate\r\nUpper-level Management or Marketing electives\r\nGeneral Electives (5 hours)<\/h4>\r\n5 hours of unrestricted electives\r\nTotal Hours - 120<\/h4>","minor_requirements":"Marketing\u00a0Minor (<\/span>15 hours)<\/span><\/h3>\r\nNote<\/strong>: MKTG 3033 - Principles of Marketing is a prerequisite to the minor requirements.\r\nMinor Requirements (15 hours)<\/h4>\r\n15 hours of upper-level Marketing electives (may include IS 3003 - Website Development for Business and Commerce)\r\nTotal Hours - 15<\/h4>","Degree Plans":"Rankin College of Business Formatted Degree Plan<\/a>\r\n\r\n \t- 2025-2026<\/a><\/li>\r\n \t
- 2024-2025<\/a><\/li>\r\n \t
- 2023-2024<\/a> [pdf]<\/li>\r\n \t
- 2022-2023<\/a> [pdf]<\/li>\r\n \t
- 2021-2022<\/a> [pdf]<\/li>\r\n \t
- 2020-2021<\/a> [pdf]<\/li>\r\n \t
- 2019-2020<\/a> [pdf]<\/li>\r\n \t
- 2018-2019<\/a> [pdf]<\/li>\r\n \t
- 2017-2018<\/a> [pdf]<\/li>\r\n \t
- 2016-2017<\/a> [pdf]<\/li>\r\n \t
- 2015-2016<\/a>\u00a0[pdf]<\/li>\r\n \t
- 2014-2015<\/a> [pdf]<\/li>\r\n \t
- 2013-2014<\/a> [pdf]<\/li>\r\n \t
- 2012-2013<\/a> [pdf]<\/li>\r\n \t
- 2011-12 <\/a>[pdf]<\/li>\r\n \t
- 2010-11 <\/a>[pdf]<\/li>\r\n \t
- 2009-10 <\/a>[pdf]<\/li>\r\n<\/ul>","student_information":"","Program_Contact_Info":"","Advisors":"","Accreditations":"
![\"\"](\"https:\/\/web.saumag.edu\/business\/files\/2009\/10\/aacsb.png\")
<\/a>AACSB International business and accounting accreditation represents the highest standard of achievement for business schools worldwide. Institutions that earn accreditation confirm their commitment to quality and continuous improvement through a rigorous and comprehensive peer review process.","Admission Requirements or Deadlines":"","Testimonials":"","rankings":"","careers":"","keywords":"market research, campaign, advertisements, social media, media, public relations, selling, business, brand, manager, product, advertising, online, retail, \r\n","custom_tab_title":"","custom_tab_text":"","page_layout":"legacy","tuition_instate":"","tuition_outstate":"","start_dates":"","stem_designated":false,"landing_page_url":"","faq":null},"_links":{"self":[{"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/programs\/9878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/programs"}],"about":[{"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/types\/program"}],"version-history":[{"count":4,"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/programs\/9878\/revisions"}],"predecessor-version":[{"id":17262,"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/programs\/9878\/revisions\/17262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/media\/16341"}],"wp:attachment":[{"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/media?parent=9878"}],"wp:term":[{"taxonomy":"college_department","embeddable":true,"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/college_department?post=9878"},{"taxonomy":"delivery","embeddable":true,"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/delivery?post=9878"},{"taxonomy":"types","embeddable":true,"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/types?post=9878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Student Engagement<\/h2>\n\n- Client-Based Classroom Projects: In Integrated Marketing Communication and Marketing Research courses, students work with actual businesses to develop advertising and communication campaigns, perform marketing research, and develop marketing plans.<\/li>\n
- Student organizations like Phi Beta Lambda<\/a>, ENACTUS<\/a>, Emerging Entrepreneurs, the Finance and Economics Society, and the Business Student Investment Advisory Council provide opportunities for fun, leadership, and networking<\/li>\n
- Guest lectures and workshops conducted by business professionals and recognized speakers<\/li>\n
- Student travel both within and outside the region and the US: Recent trips included tours of financial institutions in New York and Chicago, advertising agencies in Dallas and Chicago, and Arkansas businesses like Walmart, Tyson, and J.B. Hunt and international destinations such as Costa Rica.<\/li>\n
- The Arkansas Small Business Development and Technology Center<\/a> is located on the first floor of the business building. The center offers seminars and other resources that are free to students and houses the Entrepreneurship Center.<\/li>\n<\/ul>\n
Faculty Expertise<\/h2>\n
The Rankin College of Business is AACSB certified. All upper-level professors are required to hold doctorates from AACSB-certified universities or to have significant professional experience in the areas in which they teach.<\/p>\n
\n- SAU\u2019s marketing instructors bring professional experience as well as academic training to the classroom.<\/li>\n
- Instructors have work experience in retail, sales, advertising and promotion.<\/li>\n<\/ul>\n\n
Learning Goals<\/h3>\n\n- Graduates from the College of Business can communicate effectively.<\/li>\n
- Our graduates are prepared to be socially responsible citizens.<\/li>\n
- Our graduates can think critically, solve problems, and make informed decisions.<\/li>\n
- Our graduates can use technology effectively in their fields.<\/li>\n
- Our graduates have content knowledge in their chosen fields and the necessary skills to be successful.<\/li>\n<\/ol>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Marketing is one of the fastest-growing fields in business.\u00a0 Businesses of various sizes employ marketing specialists to handle advertising and public relations. Advertising, public relations, sales, marketing research, retailing, and product development are all areas of marketing. Marketing managers work with business executives, sales directors, art directors, and financial managers to promote interest in a… Read More<\/a><\/p>\n","protected":false},"featured_media":16341,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_genesis_title":"","_genesis_description":"","_genesis_noindex":"","_genesis_nofollow":"","_genesis_noarchive":"","_genesis_canonical_uri":"","_open_graph_title":"","_open_graph_description":"","_twitter_title":"","_twitter_description":"","_social_image_url":"","_social_image_id":"","redirect":"","_links_to":"","_links_to_target":""},"college_department":[71766,18309],"delivery":[255],"types":[28854,28853,28850],"class_list":{"0":"post-9878","1":"program","2":"type-program","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"college_department-college-of-business","8":"college_department-management-marketing-and-management-information-systems","9":"delivery-on-campus","10":"types-major","11":"types-minor","12":"types-undergraduate","13":"entry"},"acf":{"department_college":"Management, Marketing, and Management Information Systems\u00a0\/ Rankin College of Business","Number_of_Hours":"120","Catalog Entry":"University Requirement (2 hours)<\/h4>\r\nGSTD 1002 - Freshman Seminar\r\nGeneral Education (35 hours)<\/h4>\r\nNote<\/strong>: ECON 2103 - Principles of Microeconomics is required.\r\nBusiness Core (54 hours)<\/h4>\r\nACCT 2113 - Survey of Accounting\r\nACCT 2003 - Principles of Accounting\r\nFIN 2003 - Personal Finance\r\nECON 2203 - Principles of Macroeconomics\r\nGBUS 2003 - Legal Environment of Business\r\nGBUS 2013 - Statistics and Analytics I\r\nIS 2053 - Business Information Systems\r\nMGMT 2003 - Business Communications\r\nAdmission to the College of Business is required to enroll in the following courses:<\/strong>\r\n\r\nFIN 3003 - Financial Management\r\nGBUS 3183 - Statistics and Analytics II\r\nIS 3023 - Introduction to Data Visualization\r\nIS 3053 - Managing Information Systems\r\nMGMT 3023 - Organizational Theory and Behavior\r\nMGMT 3073 - Professional Communication Strategies\r\nMGMT 4063 - Operations and Supply Chain Management\r\nMGMT 4093 - Management Strategy and Policy\r\nMKTG 3033 - Principles of Marketing\r\nSelect 3 hours from the following:<\/h4>\r\nMGMT 4043 - International Business\r\nMGMT 4313 - International Studies and Field Experience\r\nMGMT 4101 - International Studies and Field Experience and MGMT 4102 - International Studies and Field Experience\r\nMarketing Core (9 hours)<\/h4>\r\nMKTG 3063 - Consumer Behavior\r\nMKTG 4023 - Marketing Research\r\nMKTG 4103 - Marketing Management\r\nMarketing Electives (15 hours)<\/h4>\r\nSelect 15 hours from the following:<\/h4>\r\nNote<\/strong>: Up to 6 hours of non-Marketing courses may be counted towards Marketing electives\r\n\r\nFIN 3013 - Enterprise Risk Management\r\nFIN 3083 - Fundamentals of Real Estate\r\nUpper-level Management or Marketing electives\r\nGeneral Electives (5 hours)<\/h4>\r\n5 hours of unrestricted electives\r\nTotal Hours - 120<\/h4>","minor_requirements":"Marketing\u00a0Minor (<\/span>15 hours)<\/span><\/h3>\r\nNote<\/strong>: MKTG 3033 - Principles of Marketing is a prerequisite to the minor requirements.\r\nMinor Requirements (15 hours)<\/h4>\r\n15 hours of upper-level Marketing electives (may include IS 3003 - Website Development for Business and Commerce)\r\nTotal Hours - 15<\/h4>","Degree Plans":"Rankin College of Business Formatted Degree Plan<\/a>\r\n\r\n \t- 2025-2026<\/a><\/li>\r\n \t
- 2024-2025<\/a><\/li>\r\n \t
- 2023-2024<\/a> [pdf]<\/li>\r\n \t
- 2022-2023<\/a> [pdf]<\/li>\r\n \t
- 2021-2022<\/a> [pdf]<\/li>\r\n \t
- 2020-2021<\/a> [pdf]<\/li>\r\n \t
- 2019-2020<\/a> [pdf]<\/li>\r\n \t
- 2018-2019<\/a> [pdf]<\/li>\r\n \t
- 2017-2018<\/a> [pdf]<\/li>\r\n \t
- 2016-2017<\/a> [pdf]<\/li>\r\n \t
- 2015-2016<\/a>\u00a0[pdf]<\/li>\r\n \t
- 2014-2015<\/a> [pdf]<\/li>\r\n \t
- 2013-2014<\/a> [pdf]<\/li>\r\n \t
- 2012-2013<\/a> [pdf]<\/li>\r\n \t
- 2011-12 <\/a>[pdf]<\/li>\r\n \t
- 2010-11 <\/a>[pdf]<\/li>\r\n \t
- 2009-10 <\/a>[pdf]<\/li>\r\n<\/ul>","student_information":"","Program_Contact_Info":"","Advisors":"","Accreditations":"<\/a>AACSB International business and accounting accreditation represents the highest standard of achievement for business schools worldwide. Institutions that earn accreditation confirm their commitment to quality and continuous improvement through a rigorous and comprehensive peer review process.","Admission Requirements or Deadlines":"","Testimonials":"","rankings":"","careers":"","keywords":"market research, campaign, advertisements, social media, media, public relations, selling, business, brand, manager, product, advertising, online, retail, \r\n","custom_tab_title":"","custom_tab_text":"","page_layout":"legacy","tuition_instate":"","tuition_outstate":"","start_dates":"","stem_designated":false,"landing_page_url":"","faq":null},"_links":{"self":[{"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/programs\/9878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/programs"}],"about":[{"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/types\/program"}],"version-history":[{"count":4,"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/programs\/9878\/revisions"}],"predecessor-version":[{"id":17262,"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/programs\/9878\/revisions\/17262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/media\/16341"}],"wp:attachment":[{"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/media?parent=9878"}],"wp:term":[{"taxonomy":"college_department","embeddable":true,"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/college_department?post=9878"},{"taxonomy":"delivery","embeddable":true,"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/delivery?post=9878"},{"taxonomy":"types","embeddable":true,"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/types?post=9878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Faculty Expertise<\/h2>\n
The Rankin College of Business is AACSB certified. All upper-level professors are required to hold doctorates from AACSB-certified universities or to have significant professional experience in the areas in which they teach.<\/p>\n
- \n
- SAU\u2019s marketing instructors bring professional experience as well as academic training to the classroom.<\/li>\n
- Instructors have work experience in retail, sales, advertising and promotion.<\/li>\n<\/ul>\n\n
Learning Goals<\/h3>\n
- \n
- Graduates from the College of Business can communicate effectively.<\/li>\n
- Our graduates are prepared to be socially responsible citizens.<\/li>\n
- Our graduates can think critically, solve problems, and make informed decisions.<\/li>\n
- Our graduates can use technology effectively in their fields.<\/li>\n
- Our graduates have content knowledge in their chosen fields and the necessary skills to be successful.<\/li>\n<\/ol>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Marketing is one of the fastest-growing fields in business.\u00a0 Businesses of various sizes employ marketing specialists to handle advertising and public relations. Advertising, public relations, sales, marketing research, retailing, and product development are all areas of marketing. Marketing managers work with business executives, sales directors, art directors, and financial managers to promote interest in a… Read More<\/a><\/p>\n","protected":false},"featured_media":16341,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_genesis_title":"","_genesis_description":"","_genesis_noindex":"","_genesis_nofollow":"","_genesis_noarchive":"","_genesis_canonical_uri":"","_open_graph_title":"","_open_graph_description":"","_twitter_title":"","_twitter_description":"","_social_image_url":"","_social_image_id":"","redirect":"","_links_to":"","_links_to_target":""},"college_department":[71766,18309],"delivery":[255],"types":[28854,28853,28850],"class_list":{"0":"post-9878","1":"program","2":"type-program","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"college_department-college-of-business","8":"college_department-management-marketing-and-management-information-systems","9":"delivery-on-campus","10":"types-major","11":"types-minor","12":"types-undergraduate","13":"entry"},"acf":{"department_college":"Management, Marketing, and Management Information Systems\u00a0\/ Rankin College of Business","Number_of_Hours":"120","Catalog Entry":"
University Requirement (2 hours)<\/h4>\r\nGSTD 1002 - Freshman Seminar\r\n
General Education (35 hours)<\/h4>\r\nNote<\/strong>: ECON 2103 - Principles of Microeconomics is required.\r\n
Business Core (54 hours)<\/h4>\r\nACCT 2113 - Survey of Accounting\r\nACCT 2003 - Principles of Accounting\r\nFIN 2003 - Personal Finance\r\nECON 2203 - Principles of Macroeconomics\r\nGBUS 2003 - Legal Environment of Business\r\nGBUS 2013 - Statistics and Analytics I\r\nIS 2053 - Business Information Systems\r\nMGMT 2003 - Business Communications\r\nAdmission to the College of Business is required to enroll in the following courses:<\/strong>\r\n\r\nFIN 3003 - Financial Management\r\nGBUS 3183 - Statistics and Analytics II\r\nIS 3023 - Introduction to Data Visualization\r\nIS 3053 - Managing Information Systems\r\nMGMT 3023 - Organizational Theory and Behavior\r\nMGMT 3073 - Professional Communication Strategies\r\nMGMT 4063 - Operations and Supply Chain Management\r\nMGMT 4093 - Management Strategy and Policy\r\nMKTG 3033 - Principles of Marketing\r\n
Select 3 hours from the following:<\/h4>\r\nMGMT 4043 - International Business\r\nMGMT 4313 - International Studies and Field Experience\r\nMGMT 4101 - International Studies and Field Experience and MGMT 4102 - International Studies and Field Experience\r\n
Marketing Core (9 hours)<\/h4>\r\nMKTG 3063 - Consumer Behavior\r\nMKTG 4023 - Marketing Research\r\nMKTG 4103 - Marketing Management\r\n
Marketing Electives (15 hours)<\/h4>\r\n
Select 15 hours from the following:<\/h4>\r\nNote<\/strong>: Up to 6 hours of non-Marketing courses may be counted towards Marketing electives\r\n\r\nFIN 3013 - Enterprise Risk Management\r\nFIN 3083 - Fundamentals of Real Estate\r\nUpper-level Management or Marketing electives\r\n
General Electives (5 hours)<\/h4>\r\n5 hours of unrestricted electives\r\n
Total Hours - 120<\/h4>","minor_requirements":"
Marketing\u00a0Minor (<\/span>15 hours)<\/span><\/h3>\r\nNote<\/strong>: MKTG 3033 - Principles of Marketing is a prerequisite to the minor requirements.\r\n
Minor Requirements (15 hours)<\/h4>\r\n15 hours of upper-level Marketing electives (may include IS 3003 - Website Development for Business and Commerce)\r\n
Total Hours - 15<\/h4>","Degree Plans":"Rankin College of Business Formatted Degree Plan<\/a>\r\n
- \r\n \t
- 2025-2026<\/a><\/li>\r\n \t
- 2024-2025<\/a><\/li>\r\n \t
- 2023-2024<\/a> [pdf]<\/li>\r\n \t
- 2022-2023<\/a> [pdf]<\/li>\r\n \t
- 2021-2022<\/a> [pdf]<\/li>\r\n \t
- 2020-2021<\/a> [pdf]<\/li>\r\n \t
- 2019-2020<\/a> [pdf]<\/li>\r\n \t
- 2018-2019<\/a> [pdf]<\/li>\r\n \t
- 2017-2018<\/a> [pdf]<\/li>\r\n \t
- 2016-2017<\/a> [pdf]<\/li>\r\n \t
- 2015-2016<\/a>\u00a0[pdf]<\/li>\r\n \t
- 2014-2015<\/a> [pdf]<\/li>\r\n \t
- 2013-2014<\/a> [pdf]<\/li>\r\n \t
- 2012-2013<\/a> [pdf]<\/li>\r\n \t
- 2011-12 <\/a>[pdf]<\/li>\r\n \t
- 2010-11 <\/a>[pdf]<\/li>\r\n \t
- 2009-10 <\/a>[pdf]<\/li>\r\n<\/ul>","student_information":"","Program_Contact_Info":"","Advisors":"","Accreditations":"
<\/a>AACSB International business and accounting accreditation represents the highest standard of achievement for business schools worldwide. Institutions that earn accreditation confirm their commitment to quality and continuous improvement through a rigorous and comprehensive peer review process.","Admission Requirements or Deadlines":"","Testimonials":"","rankings":"","careers":"","keywords":"market research, campaign, advertisements, social media, media, public relations, selling, business, brand, manager, product, advertising, online, retail, \r\n","custom_tab_title":"","custom_tab_text":"","page_layout":"legacy","tuition_instate":"","tuition_outstate":"","start_dates":"","stem_designated":false,"landing_page_url":"","faq":null},"_links":{"self":[{"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/programs\/9878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/programs"}],"about":[{"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/types\/program"}],"version-history":[{"count":4,"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/programs\/9878\/revisions"}],"predecessor-version":[{"id":17262,"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/programs\/9878\/revisions\/17262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/media\/16341"}],"wp:attachment":[{"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/media?parent=9878"}],"wp:term":[{"taxonomy":"college_department","embeddable":true,"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/college_department?post=9878"},{"taxonomy":"delivery","embeddable":true,"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/delivery?post=9878"},{"taxonomy":"types","embeddable":true,"href":"https:\/\/web.saumag.edu\/academics\/wp-json\/wp\/v2\/types?post=9878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} - 2024-2025<\/a><\/li>\r\n \t
- 2025-2026<\/a><\/li>\r\n \t