Marketing

Why Marketing?

Being unique. That’s something that SAU understands well – after all, it is home to the only Muleriders in the country.

Being unique is an important concept in business, especially marketing. Students who graduate with a degree in marketing from SAU learn how to develop marketing campaigns and help businesses stand out from their competitors. As a marketing student at SAU, you will work with businesses around the area in marketing research, in developing a marketing plan, and in devising a successful advertising campaign.

What can I expect as a marketing major at SAU?

In the first two years, students will take a broad range of classes both in the College of Business and  across campus. General education courses and lower level business courses such as Economics and Principles of Accounting will prepare students for the more advanced upper level classes. During this time, students will be assigned a member of the Marketing faculty as an advisor to help with class scheduling, professional mentoring, and career placement.

In the student’s final two years, courses focus more on the degree. In addition to Principles of Marketing, students can also choose from several electives, including Consumer Behavior, Retailing, Selling and Sales Management, and Advertising. Students can also learn on the job with an internship in marketing.

What can I  do with my SAU marketing degree?

The SAU College of Business has a strong record of job placement for graduates in all fields. Marketing majors can choose from  a number of careers, including marketing management, sales, and advertising. SAU marketing alumni currently work in upper-level positions at prestigious firms such as Discover, Wal-Mart and Advantage Marketing Group.

What is unique about our marketing program?

Students majoring in marketing have the advantage of a “hands-on” training. From Integrated Marketing Communication to Marketing Research, students will work with actual businesses to provide advertising plans, perform marketing research, and develop marketing plans. This prepares them to step into jobs with organizations such as WalGreens, Wal-Mart, DiscoverFinancial, and Enterprise Rentals, as well as with advertising agencies and in the sales profession.